The countdown has begun for the 20th Türkiye İş Bankası Istanbul Half Marathon. The excitement is building for the 20th Türkiye İş Bankası Istanbul Half Marathon, one of the city’s most anticipated events. Thousands of runners will once again take their places at the starting line on April 27, 2025.
The dense crowd at the start, the rhythmic sound of feet hitting the pavement, the applause at each checkpoint, the smiles appearing at the finish line… every moment turns into a snapshot worth remembering. For those who understand the value of these memories, Photier works silently in the background, capturing every second of the race.
As the official photo solution partner of the Istanbul Half Marathon once again this year, Photier gathers all your race moments in one place after you cross the finish line. So, how does the system work and how can you access your photos? Let’s walk you through the process and share a few tips for runners.
Your Race Memories from the 20th Istanbul Half Marathon Are on Photier
As runners finalize their preparations, one common question arises: “How will I access my photos?”
Photier’s advanced facial recognition technology answers that question. Thanks to AI-powered automation, the photos taken during the marathon are delivered to you in no time.
The system detects runners’ faces and automatically collects your photos into a personal album, which keeps updating as new images gets uploaded. With just one link, you’ll be able to access dozens of shots from different angles — all of them exclusively yours.
The Story of Photier & the Istanbul Half Marathon
Since 2008, Photier has been responsible for distributing photos for every Türkiye İş Bankası Istanbul Half Marathon. Over the past 17 years, we’ve helped hundreds of thousands of runners preserve their memories. Today, we’re proud to see a growing community of returning runners who are already familiar with our system.
For those joining us for the first time this year, the process couldn’t be simpler. Photier captures every moment with precision, finds your face with facial recognition technology, and creates your personal album automatically.
To view and download your photos for free, all you need is to download the Photier mobile app and upload a few selfies to register your face. As photos of you are uploaded throughout the event, you’ll receive instant notifications on your phone.
And in a high-participation, multi-camera marathon like Istanbul, it’s almost guaranteed that your face will be captured from multiple angles. While you focus on your run, Photier takes care of preserving your moments — safely and securely.
How to Access Your Photos
Before the race, you’ll receive an event code via SMS and email from Photier. Enter this code into the mobile app to join the event. From the moment the race begins, any photo taken of you will be added to your personal digital album.
When installing the app for the first time, you’ll be asked to register your face — a process that only takes a few seconds and ensures your photos are delivered directly to you.
Everything happens via the mobile app. Simply download the app, enter your code, and register your face — Photier handles the rest.
The entire process is fully compliant with KVKK (Turkish Personal Data Protection Law) and GDPR. Your photos are only visible to you and are never shared with third parties.
Tips for Runners at the 20th Istanbul Half Marathon
While facial recognition is highly advanced, here are a few simple tips to help you get the most photos in your album:
- Smile for the camera when you see photographers and don’t hesitate to pose — they’ll be placed at different points throughout the course.
- Make sure your face is visible when possible. While Photier can identify you even with accessories, revealing your face during calmer parts of the race will improve matches.
- Wearing glasses or hats? No problem. Photier’s accessory recognition feature ensures the system can still identify you accurately.
- Download the app and enter your event code before race day. That way, you can focus entirely on your run without any technical distractions. Your photos will start appearing in your album the moment you cross the finish line.
- Check your album regularly in the days following the race. Not all photos are uploaded at once — your album will update gradually.
More Than Just a Race: Your Memories Are Safe with Photier
The Türkiye İş Bankası Istanbul Half Marathon isn’t just a run; it’s a stage for months of preparation, personal milestones, and collective excitement. Every frame on this stage could become a memory worth cherishing for years to come.
Photier has been preserving these moments since 2008. With ever-improving infrastructure, it continues to support the stories of thousands of runners. Thanks to fast access, personalized albums, and secure sharing via the app, you can focus on the race while Photier keeps your memories safe.
For first-time participants, Photier offers a brand-new experience. For seasoned runners, it’s the familiar convenience they’ve come to rely on.
From everyone at Photier, we wish you the best of luck at the 20th Istanbul Half Marathon!